Foam present ‘Don’t Stop Now: Fashion Photography Next’ – Part I
In the summer of 2014 Foam presented Don’t Stop Now: Fashion Photography Next in Amsterdam. This exhibition, which offers an exciting glimpse into the wealth of contemporary practices in fashion photography, now travels to London where it will be opened in the Fashion Space Gallery.
The exhibition starts out from the fact that fashion photographers are first and foremost photographers and provides a platform for a new generation of image-makers who work with fashion. Don’t Stop Now: Fashion Photography Next offers an exciting glimpse into the wealth of contemporary practices in fashion photography, resulting in a dynamic, colourful and multi-faceted presentation.
The exhibition shows the diversity in approaches, as well as the abundance of photographic methods. Developments in fashion photography proceed for the most part equally as those in other fields of photography. Contrary to the possibilities presented by digital technology, many emerging photographers turn to analogue techniques and process their own images in the darkroom. Some photographers are particularly interested in the artificial character of the fashion image and are pushing the limits of the medium via manual interventions and manipulation; others, on the contrary, investigate the possibilities offered by the digital aesthetic.
The photographers who are featured here are considered as a new generation making groundbreaking work and following in the footsteps of famed colleagues of the established order, such as Mario Testino, Steven Meisel, Jürgen Teller or Inez & Vinoodh.
Don’t Stop Now: Fashion Photography Next is initiated by Foam and co-produced with Fashion Space Gallery, London College of Fashion. The exhibition was curated by Magdalene Keaney and is accompanied by a book published by Thames and Hudson: Fashion Photography Next, 2014.
The exhibition is presented in two parts. Part I is themed around ‘Materiality’ and ‘Play’ and on display from 15 January – 28 February 2015. Part II will be from 6 March – 18 April 2015.