Zoe Whishaw: Commercial Considerations

19:00, Thursday 27 February 2014
This events has already taken place.

Continuing with our series of professional development Members’ Evenings at Photofusion, we have been lucky enough to get Commercial Photography Consultant and Mentor, Zoe Whishaw, to give a workshop on content and marketing for photographers.

Throughout this 2 hour workshop Zoe will address issues such as…

  • What characteristics does a photographer need to be successful in the commercial arena?
  • What is the advertising and commercial world looking for?
  • How can you make your website more appealing to this marketplace?
  • How can you make the most of your personal projects to enhance your portfolio?
  • How can documentary/editorial photographers break into the commercial world?

If ever you’ve wondered how to make a photo editor or art buyer’s head turn, this seminar will help you to evaluate your own photographic offer and give you tangible guidance on how to gain competitive advantage.

Zoe Whishaw is a Commercial Photography Consultant and Mentor providing creative direction and strategic advice for photographers and photo agencies. She is an expert in the visual language of stills photography within commercial contexts.

As a seasoned Editor and Art Director she has had many years of experience analysing and critiquing ideas and photography intended for commercial use across a broad spectrum of subject areas. Zoe has developed and contributed to the success of leading media company, Getty Images, where she worked for 17 years in senior creative and strategic positions, latterly as European Director of Photography. Since then she has been Creative Director at Image Source and Creative and Content Director at Gallery Stock.

As a passionate believer in photography’s power to communicate at all levels, Zoe transmits her enthusiasm and knowledge through seminars and running hands-on workshops. She has been on the judging panel of a range of international photography competitions.

For more information on the speaker Zoe Whishaw please visit her website: www.zoewhishaw.com

Here are a couple of recommendations from participants on our New Creative Markets programme who have previously attended events by Zoe Whishaw…

“First Zoe is an excellent communicator, even more importantly though, she has real credibility having partnered with many recognised and acclaimed ‘creative commercial’ photographers during her tenure(s) at internationally recognised ‘syndication libraries’ editing and presenting innovative portfolios. Zoe has an acute respect for the integrity of the creative process specifically within the context of commercial relevance and fulfilment.” – Christopher Everard

“The talk by Zoe really opened my eyes to how accessible commercial photography can be. It also changed the way I thought about the creative side of things too. I would recommend it to anyone wanting to learn about this area of the industry.” – Naresh Kaushal